The Rochester International Film Festival

Promotional Information:

The Rochester International Film Festival
Dates: April 30, May 1 & 2, 2026
Location: The Dryden Theatre at the George Eastman Museum
900 East Avenue, Rochester, NY 14607
Website: rochesterfilmfest.org
Facebook: facebook.com/MoviesOnAShoestring
Instagram: instagram.com/rocfilmfest
TikTok: tiktok.com/@rocfilmfest

2026 Social Description:

The Rochester International Film Festival (RIFF) is one of the world’s longest-running short film festivals, celebrating bold storytelling and independent voices from around the globe. Held annually in Rochester, New York, RIFF showcases a diverse lineup of films across genres, connecting filmmakers with audiences and fellow creatives in a vibrant, community-driven environment. We’re honored to be included among this year’s Official Selections and to share our work as part of this incredible tradition of cinema.

Brand Guidelines:

Voice & Tone

• Keep messaging positive, inspirational, and inclusive

• Be professional, authentic, and celebratory

• Highlight the spirit of community and storytelling

Do

• Mention your film as an Official Selection

• Use the full name: Rochester International Film Festival (RIFF)

• Promote the event and encourage audiences to attend

• Celebrate your cast, crew, and collaborators

Avoid

• Divisive or controversial language

• Political messaging tied to festival promotion

• Negative commentary about other films or organizations

• Anything that could be perceived as exclusionary

Visuals

• Use official RIFF laurels only (do not alter)

• Share high-quality images or clips

• Keep graphics clean and uncluttered

Consistency

 Aligned messaging helps amplify:

• Your film

• Fellow filmmakers

• The festival as a whole

Tagging Protocols:

Recommended Tags

• Instagram: @rocfilmfest
• Facebook: Rochester International Film Festival
  https://www.facebook.com/MoviesOnAShoestring

Recommended Hashtags

• #RochesterInternationalFilmFestival
• #RIFF2026
• #OfficialSelectionRIFF

Caption Guidelines

• Announce your film as an Official Selection (See Above For Social Description)
• Mention Rochester International Film Festival (RIFF)
• Include a call to action (ex: visit RochesterFilmFests.org/attend)

Recommended Hashtags (5–10)

• #FilmFestival 
• #IndependentFilm 
• #Filmmaker #IndieFilm

 #FilmCommunity
(+ add genre-specific tags like #ShortFilm or #DocumentaryFilm)

Approved  Laurels: